BrandCrux Brand Authority Report · Delivered in 24-48 hours

The boardroom verdict on your brand visibility.

One signed report covering every channel that decides whether buyers find you. AI assistants, web search, directories, social, your owned analytics. A 90-day Plays roadmap. A workspace that stays live.

Starting at$250
Start your Brand Authority Report24 to 48 hour delivery · Free account with 10,000 credits · Brand profile stored for future runs
01 · Composite Scorecard

One headline number. Every channel behind it.

Your brand's overall visibility score against the category baseline, and a per-channel mix bar showing exactly where the score is coming from. The first chart your board sees.

  • Composite Topic Authority score, priority-weighted across every topic you own.
  • Benchmarked against the category baseline so the number has context, not a vague arrow.
  • Per-channel contribution so the conversation can go deeper on any single pillar.
Composite scorecard — board hero
Topic AuthorityLEAD
64
Composite
30-day score trendSparkline showing the composite score rising over the last 30 days.
+9 pts last 30 days
AI Visibility
76
Web Search
88
Authority
71
02 · Topic Authority Leaderboard

Where you rank on every topic you want to own.

Per-topic share against tracked competitors and the ones BrandCrux discovers crawling your category. With a hard call per topic: Lead, Defend, Compete or Exit.

  • Both tracked rivals and newly-surfaced threats, ranked side by side.
  • Per-topic share %, the current leader, and the recommended posture.
  • No "consider exploring" hedging — every row carries a directional call.
Topic Authority leaderboard
Topic Authority leaderboard4 topics
TopicAuthorityPillars contributingMove
Vehicle Data APIYOU
82
AISERPWeb
LEAD
VIN Decoding
71
AIWebListings
DEFEND
Dealer Inventory
58
SERP
COMPETE
EV Charging Maps
32
Web
EXIT
03 · AI Visibility

What every AI assistant actually says when buyers ask.

A full per-engine, per-prompt matrix across ChatGPT, Claude, Gemini, Perplexity, Grok, AI Overviews, Copilot and more. Mention rate, citation share, and the response text itself as proof.

  • Up to 16 engines covered: API endpoints and consumer web surfaces.
  • Cited domains pulled from each response so you see who's eating your share of voice.
  • Representative responses included verbatim — no "we found mentions" hand-waving.
Sources cited across AI engines
Sources cited · this scan13 cited · 5 web · 5 API
ChatGPTweb
Perplexityweb
Geminiweb
Copilotweb
Google AIOweb
Grokweb
ChatGPT APIapi
Perplexity APIapi
Claude APIapi
Gemini APIapi
Grok APIapi
Mistral APIapi
DeepSeek APIapi
04 · Diagnoses

What's broken, ranked by severity.

Typed problems, not vague "opportunities." Each one names the channel and the evidence behind it. Critical, Warning, Info, colour-coded so the board reads it in seconds.

  • Low mention rate on priority prompts, citations your competitors hold that you don't, topics where a rival dominates, structural coverage gaps.
  • Every diagnosis tied to the exact prompt, engine, or page that surfaced it.
  • Severity rules calibrated to your category, not a one-size-fits-all threshold.
Diagnoses · ranked by severity
What changed · this week3 diagnoses
Carfax took position #1 on "vin lookup"
You dropped from rank 2 to rank 4. Impression share down 23%.
Web SearchVIN Decoding
2h ago
Mention rate dropped 12% on ChatGPT
Across 8 tracked prompts. Volatility band widening — re-run recommended.
AI Visibility
6h ago
New competitor detected: DataNest
First seen on Perplexity for "small business automation". 2 mentions so far.
Entity
1d ago
05 · 90-day Plays Roadmap

What to do next — and how we'll know it landed.

The next quarter of moves, ranked by impact and effort, each bound to a verification signal so progress is checkable, not claimed.

  • Each Play carries a hypothesis, a forecasted point-lift, and an effort estimate.
  • Verification signals you can check off: published URL, schema block in place, citation landed, page indexed.
  • Top 10 plays cumulatively forecast +35 to +55 points of visibility for a typical brand.
90-day Plays roadmap
Content actions, closed-loop9 active plays
Open2
Add FAQ schema to /pricing
GEO Audit~+6
Forecast
Submit to capterra.com
Gap List~+4
Forecast
Verifying2
Refresh /vin-decoder page
GSC~+9
Forecast
LinkedIn pack: API uptime story
Social~+5
Forecast
Verified2
New /vin-history blog
Content+11
Forecast
Realized
G2 listing claimed
Gap List+6
Forecast
Realized
06 · Citation Gaps

Where competitors are cited and you aren't.

Every directory, publisher, review platform and editorial outlet citing your competitors but missing your brand. Ranked by reach and ease, with the contact path mapped.

  • One row per gap: domain, who's cited there, what it'd take to fix.
  • Featured-snippet ownership called out separately so you see who's sitting on position zero.
  • Each gap deep-linked back to the live scan that surfaced it.
Citation gap list
Gap List · directories you're missing4 gaps · action ready
capterra.com
Cited byMarketcheckVinAudit· Not you
Submit →
g2.com
Cited byMarketcheckJ.D. Power· Not you
Submit →
crunchbase.com
Cited byMarketcheck· Not you
Submit →
producthunt.com
Cited byAuto.devVinAudit· You listed
Submit →
07 · Competitive Battlefield

Every competitor, every channel, side by side.

Side-by-side share on AI assistants, web search, citations and social, for the rivals you name and the ones we surface for the first time.

  • Per-competitor channel mix so you see exactly which surface they're winning on.
  • How far ahead or behind each competitor sits on every channel, in this run.
  • Discovered competitors carry a separate badge so you can decide whether to start tracking them.
Competitive battlefield
Tracked competitorslast 30 days
Your brand YOU Tracking
82
+8
3 topics in LEAD
Marketcheck Tracking
78
+3
Gained "VIN Decoding" share
VinAudit Tracking
64
-4
Losing on AI engines
J.D. Power Track
51
-2
Click to track
08 · CMO Memo + Free Account

A three-paragraph synthesis. Plus a free account to keep going.

A board-ready memo that ties every section into a "do these three things this quarter" narrative. Plus a free BrandCrux account so you can drill into any chart, run more scans, or invite teammates.

  • Memo names competitors, topics and surfaces specifically, no boilerplate.
  • A free BrandCrux account with 10,000 credits, and your brand profile stored so future runs stay up to date.
  • Shareable URL of the same report, so you can drop it in a board pack without re-rendering.
CMO memo · plain-English synthesis
Today's briefing
Good morning, here's where to look first.
Synced 12m ago

"vin lookup" impression share is down 23% over 30 days. Carfax took position #1 on May 4. Your /vin-decoder page is your best lever — it ranks for 11 related queries with sub-1.5% CTR.

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Starting at$250
Start your Brand Authority Report24 to 48 hour delivery · Free account with 10,000 credits · Brand profile stored for future runs
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